OGAWA adds a 30th-anniversary purple edition to the OG9598 massage chair
Source publication date
Summary
OGAWA said it launched a purple Xingyaozi version of its OG9598 AI massage product on August 21. The official announcement identifies it as a color extension retaining the existing massage mechanism and SenseTag system. The company listed Chinese physical stores and official online channels as sales outlets.
Editorial view
Editorial view: This is an example of extending a premium product's lifecycle and retail appeal through color and anniversary editions while retaining its core hardware.
Evidence and limitations
A color addition, not a new hardware generation. Health-measurement and therapeutic claims are excluded. This is a 31–90-day item.