Wellness estimated at $2.7 trillion, with a comparability warning
Source publication date
Site published
The November 3, 2026 report estimates global wellness at USD 2.7 trillion and the US market at about USD 700 billion. It surveyed over 10,000 consumers in China, Germany, the UK and the US. Category expansion means the estimate is not directly comparable with last year's USD 2 trillion. US classification identifies the research provider; market coverage is global.
Summary
McKinsey's estimate includes an expanded category definition.
Editorial view
MARKET CREATOR analysis: retain provider, definition and date when using the estimate on market maps. Product-specific markets and customs exports are separate metrics.
Evidence and limitations
A private research estimate, not official statistics or a massage-chair market estimate. Do not infer 35% growth. No KRW conversion.